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Canon celebrates 20th consecutive year of number one share of global interchangeable-lens digital camera market

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Further expanding its lineup Canon managed to secure the number one share of the global market for the 20th consecutive year

DUBAI, United Arab Emirates, March 29, 2023/ — Canon Europe announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the number one share of the global market for 20 consecutive years1 from 2003 to 2022.

Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras – CMOS image sensors, image processors and interchangeable lenses – under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high image quality shooting with easy operation, as well as a rich selection of RF and EF series lenses that make possible a wealth of creative expression – Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Kiss Digital or EOS Digital Rebel in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, became the engine for growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018, that includes the EOS R5 – the first camera to feature 8K video recording2 – released in July 2020 and the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021.

In 2022, Canon announced the EOS R7 (released in June 2022) and EOS R10 (released in July 2022) the first APS-C size models in the EOS R Series, and the EOS R6 Mark II full-frame camera (released in December 2022) that features advanced AF functionality and superb video capabilities, alongside six new RF lenses3. While further expanding its lineup Canon managed to secure the number one share of the global market for the 20th consecutive year.

Canon will continue to refine its proprietary imaging technologies while further strengthening and expanding the EOS series of cameras and lenses, opening new avenues of image and video capture.

[1] Based on a Canon survey and shipment figures published by CIPA.

[2] Among digital interchangeable-lens cameras released prior to 8th July 2020.

[3] In 2022, Canon released the following six digital interchangeable lenses: RF 800mm F5.6 L IS USM (May), RF 1200mm F8 L IS USM (May), RF-S 18-45mm F4.5-6.3 IS STM (June), RF-S 18-150mm F3.5-6.3 IS STM (June), RF 24mm F1.8 MACRO IS STM (August), RF 15-30mm F4.5-6.3 IS STM (August).

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Canon Inc. press release available here: https://apo-opa.info/3Zj8S5u

Media enquiries, please contact :
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://apo-opa.info/3xeczh6)– ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: Canon-CNA.com

SOURCE
Canon Central and North Africa (CCNA)

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