The Awakening: Activations in Africa (By Warren Brett)

Activations are the key that unlocks the connection between brands and consumers as they drive to incite trial and drive conversion, selling benefits over features and affecting behavioural changes DAR ES SALAAM, Tanzania, April 17, 2023/ — By Warren Brett – Cluster Executive, SEA Region, Smollan Tanzania (https://Smollan.com) The digital era is on us with the pandemic […]

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