Man Utd to Pay Adidas a £10 million Staggering Penalty Fee After Europa League Final Loss
Manchester United’s Europa League failure means they’ll have to pay kit provider Adidas £10million. The Red Devils lost Wednesday’s final and it means they’ll now go two years without Champions League football – which breaches their agreement.
United’s deal with the German manufacturer dictates that they cannot spend successive years out of Europe’s top tournament, but a dire Premier League season and a Europa League final loss means the Champions League continues to elude them.
United, even though results have nosedived and trophies have been less frequent, have remained a huge brand and been able to attract commercial partners. Now though that pull is beginning to fade.
The Tezos sponsorship of the club’s training kit ends this summer and as of yet there is no announcement about any replacement, which would be another source of revenue they’d be without. One senior figure at the club believes their sponsorship income could now collapse.
They told the BBC : “Not being a European team creates more existential issues around the whole model. It’s not healthy, and people start to question whether you are still a ‘big club’. But win, and it keeps the wheels spinning. The cash will be ‘lifeblood’ that allows them to keep trading. If not, they’ll have to look at selling homegrown talent like Alejandro Garnacho and Kobbie Mainoo to give them the funds they want.”
Amad couldn’t provide a spark in the Europa League final(Image: PA)
Ironically Amorim had confessed he didn’t want to be in the Champions League, but was speaking from a playing point of view, not financial. He has got his wish after his side failed to turn up in the Europa League final with Tottenham ending their own trophy drought.
“We know that, but we need to win, and we need to fight to win this competition [Europa League], to give something to our fans, and to go to the Champions League. Then we will have time to prepare the team to cope with those two competitions. So, it is a dilemma, but we want to win, of course.”
Man Utd’s deal with Adidas is now set to cost them huge sums(Image: PA)
Its been reported that, even without Champions League revenue, the club would be able to press on with both signings, who will likely cost just over £90m combined. Reinforcements on the flanks will also be needed and possible faces in midfield.