Technology: Canon unlocks new creative possibilities with introduction of RF 28-70mm F2.8 IS STM – a compact and lightweight fast aperture zoom lens

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DUBAI, United Arab Emirates, September 12, 2024/ — Canon Europe (www.Canon-Europe.com) today announces the RF 28-70mm F2.8 IS STM, a constant aperture zoom lens, designed to be the ideal choice for those looking to unlock greater creativity and achieve higher quality images without compromising on portability. The new lightweight lens is the perfect step up for photographers wanting to upgrade their kit bag, enabling users to broaden their creative possibilities as well as elevating storytelling capabilities.

Designed for a variety of shooting scenarios, from portraiture to street and travel, the RF 28-70mm F2.8 IS STM empowers users to capture creative portraits with beautifully blurred backgrounds in any lighting condition. The fast f/2.8 fixed aperture is ideal for shooting in low light conditions, capturing everything from fading ‘blue hour’ light to dimly lit indoor scenes. The RF 28-70mm F2.8 IS STM delivers on excellent image quality, utilising the wider benefits of the EOS R System such as the large diameter mount and Canon’s renowned optical technologies. Built with reliability in mind, particularly in rough conditions, this weather resistant lens can also take on more challenging adventures with its optical image stabilisation of up to 5.5 stops1 .

Measuring a mere 92.2mm in length when retracted and weighing 490g, this latest lens is among the lightest of its kind. With a significant weight reduction compared to previous lens options, it deserves a permanent place in any creative storyteller’s kit bag. Boasting capabilities that enable users to stay fully immersed in the moment, the RF 28-70mm F2.8 IS STM offers swift adjustments to shutter speed, aperture or ISO on the move using the versatile Control/Focus ring.

Paired with any of Canon’s compact full-frame cameras in the EOS R System range, such as the EOS R8, it provides a lightweight, travel-friendly solution with superb low light performance and the ability to capture everyday moments with stunning clarity and depth.

For more information about this lens, please visit: https://apo-opa.co/3XnShi7

1 Measured according to CIPA 2024 standard. Centre 5.5 stops (yaw/pitch directions) at a focal length of 70mm using an EOS R8. Coordinated control using In Body IS x Optical IS provides an image stabilisation effect of 7.5 stops (centre) and 7.0 stops (corner) (yaw/pitch/roll directions) at a focal length of 70mm using EOS R1.

Media enquiries, please contact 
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa  
Canon Central and North Africa (CCNA) (www.Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://apo-opa.co/3XkI1Hj) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: www.Canon-CNA.com

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