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The partnership represents an exciting moment for the Football Club and the leading online ECN (Electronic Communications Network) broker, founded in 2005.
Offering high-speed trading in 29 international languages, LiteFinance provides a cutting-edge, accessible platform that gives clients financial freedom through a comprehensive range of trading instruments in the currency, commodity, and stock markets.
Their proprietary web platform offers advanced tools for price chart analysis and unique features, such as copying trades from professional traders, enabling users to benefit from expert strategies.
Leicester City Commercial Director, Dan Barnett, said: “This collaboration marks an exciting chapter for us as we continue to expand our global reach with new partners.
“We look forward to working closely with LiteFinance to further elevate the Club’s presence on the international stage in unique ways.”
The partnership will see LiteFinance benefit from a wide-ranging sponsorship inventory, including pitch-facing LED advertising and logo placement on interview backdrops, as well as a selection of digital advertising.
It will also offer them the ability to increase their presence in the sports community and will aim to create memorable experiences for City’s supporters.
LiteFinance Chief Executive, Kristina Leonova, added: “We are excited to embark on this journey with Leicester City, a partnership that reflects our mutual commitment to excellence and innovation.
“It will allow us to connect with new audiences and create impactful experiences, while working to deliver on our promises and set new standards of success.”