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An MTN employee makes sustainable sanitary towels with the students of Ariwa SS.
- MTN Uganda, along with its partners, marked a significant extension of support to Ariwa Secondary School in Yumbe District, West Nile region, as part of the “30 Days of Y’ello Care” campaign last week.
- This initiative, an extension of the longstanding “21 Days of Y’ello Care,” celebrates MTN Group’s 30th anniversary and underscores the company’s commitment to effecting positive change in the communities it serves.
- The theme of this year’s campaign, “Learn Today, Lead Tomorrow: Education for Rural and Remote Communities,” highlights MTN’s dedication to bridging the educational divide in underprivileged areas, aligning with Uganda Vision 2040 and Sustainable Development Goal 4, which advocate for inclusive and quality education for all.
- MTN Uganda continues to enhance educational outcomes through initiatives like the MTN Skills Academy and MTN ACE, which develop digital skills crucial for today’s job market.
Monday 17th June 2024. Yumbe, Uganda. MTN Uganda, along with its partners, last Friday, marked a significant extension of support to Ariwa Secondary School in Yumbe District, West Nile region, as part of the “30 Days of Y’ello Care” campaign.
A student uses a computer in the ICT center that was set up by MTN Uganda at Ariwa S S in Yumbe district. 
MTN staff after planting vegetables at Ariwa SS in Yumbe. 
The MTN Uganda CMO, Somdev Sen (L) planting a tree at Ariwa SS. MTN planted 100 trees in total.
This initiative, an extension of the longstanding “21 Days of Y’ello Care,” celebrates MTN Group’s 30th anniversary and underscores the company’s commitment to effecting positive change in the communities it serves.
Ariwa Secondary School, which provides education to over 1,000 students, including refugees from neighboring countries and members of the host community, received 20 computers connected to the National Curriculum Development Centre (NCDC) to enable students and teachers’ access educational content aligned with the newly introduced Competence-Based Curriculum.
These computers are equipped with a fully paid one-year internet subscription to enhance digital learning opportunities. Additionally, digital skills training was conducted through the MTN Internet Bus, equipping students with essential digital competencies.
The initiative also featured technological enhancements with the installation of solar panels to guarantee a reliable power supply for the school’s facilities and computers. To further support the well-being of female students, a dedicated facility was constructed, and training on menstrual hygiene was provided to foster a supportive learning environment.
In an effort to promote sustainability and improve the school’s surroundings, 100 fruit trees were planted, reflecting MTN Uganda’s commitment to environmental stewardship and community engagement.
Sen Somdev, Chief Marketing Officer at MTN Uganda, emphasized the transformative impact of education: “By integrating technology into learning environments, we open up a world of opportunities for students in underserved areas. Our staff are dedicated to supporting and nurturing the potential of every community to achieve a brighter, more sustainable future.”
This initiative is particularly timely as the government rolls out the competence-based curriculum.
The theme of this year’s campaign, “Learn Today, Lead Tomorrow: Education for Rural and Remote Communities,” highlights MTN’s dedication to bridging the educational divide in underprivileged areas, aligning with Uganda Vision 2040 and Sustainable Development Goal 4, which advocate for inclusive and quality education for all.
The campaign has already benefited other institutions, including Kansanga Seed Secondary School in Kampala and St. Joseph’s Aid Society in Kyankwanzi District. Upcoming beneficiaries include Ongongoja Secondary School in Katakwi District, Bishop Dunstan Nsubuga Memorial School, and Nekemeya Seed Secondary School in Kalangala District.
Beyond this campaign, MTN Uganda continues to enhance educational outcomes through initiatives like the MTN Skills Academy and MTN ACE, which develop digital skills crucial for today’s job market.
Additionally, the MTN Changemakers initiative, launched last year, supports individuals, organizations
30 Days of Y’ello Care partners
| Organisation | Role |
| 1. Tecno Mobile Uganda | Set up teacher resource centres in four rural schools |
| 2. Maendeleo Foundation | Digital and Financial literacy Training |
| 3. Sense International | Inclusive education |
| 4.American Tower Corporation Uganda | Provide solar power in Katakwi |
| 5. Promoting Equality in African Schools (PEAS) | Teacher Continuous Professional Development |
| 6. Facesup | Facilitate Art for livelihood |
| 7. National Curriculum Development Centre (NCDC) | Provide eLearning platform with new curriculum content for teachers and learners |
| 8. BAmentor | Provide scholastic materials |
| 9. BurnRadio | Youth life skilling and empowerment |
| 10. Casey Foundation Africa | Combating teen pregnancies and early child marriages in rural communities |
| 11. Wazi Vision limited | Free eye checkups and consultation in rural communities |
| 12. PinkCode | Digital skilling in remote areas and digital human rights in teens to combat internet abuse, bullying and vices |
| 13. Klaire Makeovers | Reading advocate and motivator of dreaming big |
| 14. Malaika Reusable pads and Jars of Clay | Promote retention and learning outcomes |
| 15. MFI Office Solution | Provide printer to school |
| 16.Ministry of ICT and National Guidance (MoICT&NG) | Lead on Digital Transformation Road Map |
| 17. Ministry of Education and Sports (MoES) | Lead on education policy |
| 18. Ministry of Gender Labour and Social Development (MoGLSD) | Advocate for Youth and children affairs |
| 19. Centenary Technology Services | Facilitate digital literacy |
| 20. Centenary Foundation | Provide scholastic materials |
| 21. Financial Markets Consultant | Provide financial literacy |
| 22. Ministry of Kampala and Metropolitan | Policy oversight and delivery of integrated quality urban services |
| 23. Kampala Capital City Authority | Deliver Quality education Services to the City |
| 24. Gejja Women Foundation | Menstrual Hygiene Training |
| 25.Roofings Group | Provide 500 fruit trees |
| 26. Stanbic Bank | Support with education facilities in Yumbe and Katakwi |
| 27. Rak Engineering | Support towards school infrastructure project |
| 28. Chrif Enterprises | |
| 29. Rontech Group | |
| 30. Coolwave | |
| 31. Enetworks | |
| 32. Pavicon Engineering | Provide scholastic materials |
| 33. MUBS EIIC | Facilitate in career guidance sessions |
| 34 Exquisite Solutions | Fund girls’ scholastic materials |
| 35. 212 Sacco | Support towards water system in Katakwi |