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Posting on Instagram, CoppaFeel! said: “We share the sad news that our founder, boob chief, colleague, friend and queen of glittering turds, Kris, has died.
“Kris was the biggest promoter of being ‘alive to do those things’. She approached life in a wildly creative, fun and fearless way, and showed us that it is possible to live life to the full with cancer.
“Kris’ ambition was for no one else to find themselves in her position and so CoppaFeel! was born, to ensure breast cancers are diagnosed early and accurately.
“Kris’ life mission was that CoppaFeel! would no longer need to exist, with late diagnosis of breast cancer eradicated in her lifetime.
“We are committed to continuing Kris’ legacy, to ensure that everyone has the best chance of living a happy and healthy life.
“She hasn’t lost a battle, she wasn’t in a fight and she certainly wouldn’t want you to see her death as tragic.
“She was simply living. She was 38 and died with fulfilment and a heart full of love.
“Kris’ family have one request – for peace and privacy to allow them the time and space needed to process Kris’ death.
“We would like to thank our community for your love and messages of support and kindly ask that you respect the family’s wishes at this time.