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- The move is part The Coca-Cola Company’s vision of a World Without Waste
- The new clear PET packaging is easier to recycle and re-use in the circular economy
All new Sprite Clear
“People in Uganda can enjoy a much better taste of their favorite sparkling lemon-lime drink knowing their bottle can be easily recycled and made into new items,” said Melkamu Abebe, the General Manager at Coca-Cola Beverages Africa in Uganda, during the launch.
“The shift from the green bottle to clear PET is a significant step in driving our sustainability agenda which is a key element of our business. We know that our vision for a World Without Waste is ambitious and can be challenging but together with our partners, we are committed to the course. This move also allows us to work with partners in the recycling industry and with waste collectors and aggregators to achieve more value for our recyclable plastics,” said Melkamu Abebe, the General Manager at Coca-Cola Beverages Africa in Uganda, during the launch.
CCBA General Manager Melkam Abebe
Clear PET can be made into a wide range of new products, such as pillow and duvet inners, as well as into new bottles, making it more valuable than green PET, which has limited uses.
“The World Without Waste” strategy represents The Coca-Cola Company’s commitment to doing business sustainably which includes addressing the packaging waste challenge. Additionally, clear PET plastic contributes to economic empowerment as it will contribute to enhanced income for waste reclaimers in Uganda who depend on collecting and selling packaging waste for a living,” said Debra Mallowah, Vice President Coca-Cola East and Central Africa Franchise (ECAF).
Since its launch 60 years ago, Sprite has been known for its iconic green bottle and this marks a major milestone in its growth and sustainability in various markets.
With its presence in over 200 countries, including Uganda, Sprite’s new transparent look features a see-through bottle, refreshed icon of the brand’s bold Sprite ‘spark’ with a distinct label and bright green cover.
CCBA’s Isaac Sekasi addresses guests at the relaunch of Sprite
Uganda becomes the 5th African market to introduce the Sprite clear PET, after South Africa, Nigeria, Ethiopia and Kenya.
CCBA General Manager Melkam Abebe
CCBA Management Team led by General Manager Melkamu Abebe pose with the new clear Sprite bottle