Confusion between coronavirus and Corona beer has been a
punchline of questionable taste during the outbreak -- but the matter
may be no joke for the brand.
The phrase "38% of Americans" was trending last week on Twitter following a survey showing that proportion of beer drinkers "would not buy Corona under any circumstances now."
Ronn Torossian, founder and CEO of
public relations firm 5W, which polled 737 US beer drinkers, said there
is "no question that Corona beer is suffering because of the
"While the brand has claimed that
consumers understand there's no linkage between the virus and the beer
company, this is a disaster for the Corona brand," Torossian said in a
"After all, what brand wants to be linked to a virus which is killing peop...