MTN Uganda unveils new campaign dubbed ‘For Good’, targeting the
MTN Uganda will connect youth to their dreams by offering support to
materialize their dreams
Friday 7 th February 2020- Kampala, Uganda
From connecting millions of people across the world with a dream of delivering a bold new world
to its subscribers, MTN is seeking to connect youth to their dreams in its new thematic
campaign dubbed ‘For Good’.
The ‘For Good’ campaign was rolled out by MTN Group in November last year and will run
across the 21 countries in which MTN operates. Running under the theme; ‘whatever your
dream, let’s create it together’ in Uganda, the campaign will be tied around connecting people,
particularly the youth to their dream.
As a company that has evolved from a small SME to the dream Multinational brand that it is
today, MTN’s journey is proof that dreams are valid and that the future belongs to those who
dare to dream and pursue their dreams relentlessly.
Today, MTN is a leading emerging market telecommunications operator with 240 million
customers in 21 countries in Africa and the Middle East. In 2015, the Telecom giant was named
Africa’s most admired and most valued African brands by Brand Africa. MTN has consolidated
its position of being at the forefront of innovation in connectivity.
From connecting people through fixed landlines when it started its operations in Uganda in
1998, MTN made a mark on the country’s telecom landscape as the first operator to introduce
affordable mobile handsets, then known as ‘kabiriti’, making many Ugandans realize their dream
of owning a mobile cellular phone. In the wake of smartphones, the telecom giant made another
first by introducing the first feature smart phone, ‘Kamunye’ that has gone a long way to give
Ugandans an opportunity to own a smartphone at as low as Shs. 89000.