Mobile giant Safaricom names new CEO

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NAIROBI, Kenya

East Africa’s most profitable company, Safaricom, has appointed Peter Ndegwa as its new CEO.

Mr Ndegwa joins Safaricom from alcoholic drinks company Diageo where he was the Managing Director of Diageo Continental Europe – the first African to hold the role.

He takes over from Bob Collymore, the highly successful Briton who died of Cancer in July.

Under Collymore, Safaricom’s net profit surged to an unprecedented $600m (£467m) in 2019 – the highest of any company in eastern Africa.

Most of that was owed to mobile money services Mpesa – which is used by half of Kenya’s 40 million people to pay for anything from beer to rent.

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