Confusion between coronavirus and Corona beer has been a punchline of questionable taste during the outbreak — but the matter may be no joke for the brand.
The phrase “38% of Americans” was trending last week on Twitter following a survey showing that proportion of beer drinkers “would not buy Corona under any circumstances now.”
Ronn Torossian, founder and CEO of public relations firm 5W, which polled 737 US beer drinkers, said there is “no question that Corona beer is suffering because of the coronavirus.”
“While the brand has claimed that consumers understand there’s no linkage between the virus and the beer company, this is a disaster for the Corona brand,” Torossian said in a statement.
“After all, what brand wants to be linked to a virus which is killing people worldwide?”
The survey results were supported by a report from market analysis firm YouGov that pointed to an uptick in internet searches for phrases like “Corona beer virus” that was weighing on brand reputation.