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APO Group to support African governments in the fight against Covid-19

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APO Group, the leading pan-African communications and business consultancy, today announced they will support the dissemination of coronavirus-related information from African governments to the press and public.

APO Group will aggregate and distribute all relevant content issued by African governments for free through its press release distribution service and a specially-designed corona virus tag (https://bit.ly/APOcoroTag) on https://www.Africa-Newsroom.com/. Government-issued information will be distributed in English, French, Portuguese, and Arabic.

As the largest press release distribution service in Africa, APO Group reaches more than 400,000 journalists working in or reporting on the continent.

Dozens of health ministries will benefit from the program immediately, including: Algeria, Angola, Benin, Burkina Faso, Cape Verde, Cameroon, Central African Republic, Chad, Congo, Cote D’ivoire, Democratic Republic of the Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Kenya, Liberia, Madagascar, Mauritania, Mauritius, Morocco, Namibia, Niger, Nigeria, Rwanda, Senegal, Seychelles, Somalia, South Africa, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, and Zimbabwe.

APO Group will also distribute press releases from the World Health Organization (WHO), the WHO Regional Office for Africa and and the Africa Centers for Disease Control and Prevention (Africa CDC).

“Keeping the public informed accurately about COVID-19 is crucial,” said Dr Zabulon Yoti, Acting Regional Emergencies Director for WHO in Africa. “These efforts by media organizations will help disseminate potentially life-saving information.”

“It is critical that African governments have a tool for their voices to be heard,” said APO Group CEO Lionel Reina. “In dedicating internal resources to managing this free press release distribution service and special tag in www.Africa-Newsroom.com we are helping African governments communicate their story to domestic and international audiences and we are contributing to the global fight against the virus in the best way we can. We believe in the power of community, which is why we’re working collaboratively with African governments, media organizations, and journalists to help communicate reliable information about the coronavirus.”

As the pandemic escalates, timely, reliable communication plays an important role helping populations prepare and take as many preventative measures as possible. But the circulation of misinformation and rumors about the virus poses an enormous risk, as the WHO Director-General recently emphasized. Some of the world’s largest social media companies recently pledged to work together to remove misleading posts from their platforms, and journalists and media organizations are working collaboratively to aggregate accurate, officially-sourced news to better inform the public. Clear, accurate communication is critical, especially in an environment where fake news about the virus abounds. This initiative will help African governments communicate genuine, credible news content, as well as provide advice for how best to fight the coronavirus.

APO Group’s reputation as a trusted source for accurate information has long served as a beacon against fake news and is now, more than ever, critical to combating misinformation about COVID-19.

It is a role that APO Group knows well. The company is a pro-bono distributor of press releases for several United Nations agencies.
During the Ebola crisis, the company provided free support to the Government of Sierra Leone, organizing a series of online press conferences to broadcast their guidance and updates. Spokesman for the Government of Sierra Leone Abdulai Bayraytay commented at the time: “The online press conferences succeeded in generating much more international interest in the fight against Ebola in Sierra Leone. Thanks to APO Group, we were able to tell our story to the rest of the world from our own perspective.”

APO Group is also the press release distribution service in Africa for leading pharmaceutical companies Merck (also known as MSD), Novartis, and the Merck Foundation, among many others.

APO Group remains fully operational and ready to support clients through this extraordinary crisis.

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