The Africa Press Organization (APO) has announced that it will continue to partners with Rugby Africa as its main official sponsor.
The group made the announcement during a Rugby Africa Summit in the Moroccan city of Marrakech.
“APO Group will remain the main Official Sponsor of World Rugby’s African Association, Rugby Africa until the end of 2022 and will be associated with major international competitions throughout the continent and beyond, including the Africa Rugby 7s tournament – which is a qualifier for the 2020 Olympics.” Said an official from APO
According to APO, they started the partnership in 2017 with an aim to promote African rugby on the continent and internationally, supporting the rapid growth of the sport.
Currently, Rugby World Cup is the third largest sporting event in the world, attracting 2.6 billion viewers in over 200 countries.
Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, said: “Africa’s population will double by 2050 and will represent 40% of humanity in 2100, so it represents an essential challenge for all international sports federations, starting with rugby – whose number of players has more than tripled in recent years. This partnership extension confirms our commitment to Rugby Africa and demonstrates our desire to support the growing development of the sport. Rugby embodies the values that are rooted in the DNA of APO Group such as team spirit and commitment, but also the desire to surpass oneself and to make a difference as a community.”
Abdelaziz Bougja, outgoing president of Rugby Africa added: “Our partnership with APO Group has proved extremely successful and it is only natural that we have decided to extend it until 2023. The impact of the APO Group’s work has been amazing and has helped us considerably to raise the profile of African rugby. Having such an experienced partner is invaluable in supporting us in our efforts to improve our visibility and promote our intercountry competitions worldwide. Our partnership also reflect the values and ambitions shared by our two organizations.”