In May 1897, The New York Journal mistakenly reported that American writer, Mark Twain, was gravely ill or near death. Twain’s humorous reply, “Reports of my death have been greatly exaggerated,” has made it into modern speak. It’s the refrain that people or things have prematurely been pronounced dead.
For years, the payments industry has been flirting with a familiar headline: the death of the card. From real-time payments and account-to-account transfers to embedded finance and digital wallets, new payment methods have fuelled predictions that cards are on borrowed time. Yet, once again, the data tells a very different story.
According to recent findings from Juniper Research, reported by The Fintech Times, global revenues from modern card issuing platforms are projected to smash $4.2 billion. Indeed, reports of the death of cards have been greatly exaggerated.
Rather than fade into irrelevance, cards retain a fundamental place in today’s payments landscape.
Cards aren’t declining, they’re adapting
The misconception surrounding card payments often comes from the fact that they are perceived as physical plastic artifacts tied to legacy infrastructure. The real truth is that today’s card is increasingly virtual, tokenised, embedded and deeply integrated into digital experiences.
Their utility has been dynamically adapted, and today they can easily power mobile wallets, subscription services, on-demand platforms, or cross-border commerce. Card rails remain robust; that’s why they continue to underpin vast portions of global payments.
As Shaun Hulley, Head of R&D at Stanchion, explains:
“The future of payments, such as practical stablecoin access and usage, continues to leverage card rails. Cards, and their token counterparts, remain strategically critical because they combine global acceptance, mature risk controls and real-time adaptability in a way few other payment methods can match.”
It’s the fact that cards are everywhere, combined with their trust and flexibility, that keeps them foundational. All this despite the fact that new payment experiences are emerging around them.
Yes, physical cards are changing, and in Australia it is reported that from 2030 such physical cards will no longer be issued but that is because consumers, schemes and issuers are demanding and driving digital issuing experiences.
Modern issuing is the real growth story
What’s driving renewed momentum isn’t plastic — it’s modern issuing.
Juniper’s research shows how issuers are shifting away from monolithic, slow-to-change card systems. Instead, issuers are heading towards modular, API-driven platforms that can support:
● instant digital card issuance
● tokenisation and wallet provisioning
● dynamic controls and real-time authorisation logic
● rapid onboarding of new programs and partners
It’s about issuing, but with an increasingly modern twist. The reality is that issuing has morphed into a platform capability, not a static product.
Pierre Aurel, Chief Product Officer at Stanchion, sees this shift accelerating:
“For issuers, delivering modern payment experiences means managing complexity without exposing it to cardholders. A payment fabric enables this by weaving together card management systems, digital channels, card schemes and consumer devices into a unified architecture, giving issuers the control and flexibility to introduce new payment methods while maintaining consistent customer experiences.”
This flexibility is now vital as card usage extends its use cases from consumer wallets and virtual corporate cards to embedded finance, travel platforms, marketplaces and fintech-led propositions.
Cards as a launch pad, not a limitation
As suggested by Juniper’s research, another way of looking at it is that maybe cards shouldn’t be considered as the endpoint of innovation, but the launch pad.
Through safe and seamless modern tokenisation, card credentials are now secure digital assets. With digital wallets, cards can now be secure, convenient and invisible payment instruments. We’ve seen how APIs have allowed cards to function well inside of broader ecosystems rather than as standalone products.
So, the question shouldn’t really be about whether cards remain relevant, but how effectively issuers can adapt their issuing environments. Varsha Gokool, Product Manager at Stanchion, captures the question:
“Issuers must operate card platforms that can issue digital cards instantly, support tokenised and wallet-based payments, adapt quickly to new business models and scale seamlessly as transaction volumes, clients and markets grow, without repeated system rebuilds. The challenge is meeting modern digital expectations today while staying future-proof.”
There is a need for balance: speed now, resilience later. This is fast becoming the defining requirement for issuing strategies around the world.
The future is hybrid, not binary
The evolution of payments is not about how cards jostle for supremacy against new payment alternatives. Rather, it’s about the construction of hybrid orchestrated ecosystems, where cards coexist with real-time payments, wallets and new rails, and each serves different use cases.
In that environment, cards remain indispensable because they can still offer global reach while integrating easily with digital wallets. Cards can also support layered security through tokenisation and they can scale mightily across borders and industries. So, modern issuing redefines what they can do without replacing them.
The bottom line
Juniper Research’s projections make it clear that the growth opportunity exists not in abandoning cards, but in refreshing and modernising how they are issued, managed and embedded into digital experiences.
The future of card payments is all about building flexible infrastructure that allows banks, schemes and fintechs to innovate continuously without starting from scratch each time the market shifts. Just like Mark Twain didn’t, cards are not disappearing and rumours of their death are unfounded.
We do highly recommend that the reader download the Jupiter Research findings and digest this.
