KAMPALA, UGANDA — Movit Products Limited has renewed its partnership with the Enkuka Bwaguga 2025 cultural festival— pledging a support package valued at UGX 342.95 million..
The announcement was made at a press conference at Bulange, where representatives from Movit Products and CBS Radio gathered.
The commitment continues Movit’s long-standing support for cultural preservation and community engagement in Uganda.
Enkuka, organized annually by CBS Radio, is one of the nation’s largest end-of-year cultural gatherings, often attracting more than 50,000 attendees.
Mary Kobusingye, communications and corporate affairs manager for Movit Products Limited, confirmed the continued commitment.
“We are honoured to once again stand with CBS in celebrating this year’s Enkuka,” Kobusingye said. “This year’s contribution reflects our belief in preserving heritage, elevating community celebration, and strengthening consumer engagement.”
The UGX 342.95 million support package is comprehensive, including both cash and in-kind contributions. These funds and items are designed to enhance the festival experience and increase community value.
Key components of the package include direct funding toward cultural programming and organization, co-branded materials such as reflector jackets and entertainers’ gowns, media support and community mobilization via promotion trucks. Movit will also provide prizes for festival competitions and treasure hunts, including a motorbike, televisions, refrigerators and bicycles.
Ahead of the festival, Movit is rolling out community engagement activities, including digital challenges and product sampling.
A CBS Radio representative thanked Movit, noting that their support strengthens the festival and “reinforces the bond between the festival and the wider community.”
Movit Products Limited will showcase its product lines across personal care categories during the festival. Since 1997, Movit has been one of Africa’s leading skin and hair care companies, with brands including Radiant and Skin Guard.
(pml daily)
